Applebee Moves to Wood Fired Grills? Might Seperate them from the Pack

I have never eaten at Applebee's but I do know some people who have and they do not have a good opinion of the place. So I guess that is why they are doing a $40 million revamp.

"You�re going to see it and hear it," Julia Stewart, the chairman and CEO of Applebee�s parent company DineEquity, Inc., told Business Insider. "You�re going to literally smell it when you�re in the parking lot, and then you're going to walk in and see it on the menu, and then you're going to have a food server talk about it in a very excited way."

I like the idea of smelling the wood fire in the parking lot but I'm not sure about the food server talking about it in a very excited way. In any case I know BBQ places have been packed whenever I travel to the Mainland. Like the entire parking lot is full with people waiting like out the door. So this can be a good idea as long as the food is fairly tasty. Right now the food doesn't even look appetizing in the commercial.